Jumeaux means "twin" in French

Pronounced zhoo-mow, sometimes I feel like this was the wrong choice in naming my brand. Unless you speak French, this can be a tricky word, and there is nothing about our clothing that is inherently French.

Why I chose the name Jumeaux

I am a twin! And my twin brother happens to be my business partner. Like a lot of twins, we are complete opposites. That's why you'll really only see me, Becky, as the face of the brand. My twin prefers to be private, silent, and behind the scenes. And it is exactly our differences that made me think about how much I love contrast and dualities as a guiding design principle. That, in additional to me loving the sound of the French language, led me to discovering the word "Jumeaux." The moment I heard it, I decided it would be the name of my brand.

In the next post, I'll tell you a bit more about me.